High and Low (or Low and High) Context


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High and Low or Low and High context are two different approaches to communication based on cultural values. Low context communication refers to a more direct, assertive, and transparent approach with a matter-of-fact tone. In contrast, high context communication is characterized as more indirect, diplomatic speech with a more tactful nonverbal tone. Low context communication assumes the sender has the responsibility to communicate clearly, whereas high context communication relies on the receiver to assume responsibility for inferring meaning.

For a better understanding of this concept, research high and low context cultures – a concept introduced by Edward T. Hall.

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